Here's where my SEO chronicle starts. I have not kept a regular blog for the past 6 years. Now, the TylerTrent.me blog is a place where I will share my thoughts and feelings about SEO. The journey I am taking into SEO is one that I have genuinely enjoyed. From technical SEO to on-page optimization and beyond, search engine optimization intrigues me and motivates me to keep learning. We live in an age where data mining has replaced gold mining. How our species reacts to that change fascinates me.
For me, the first time I ever wondered about website traffic was when I was around 13 or 14 years old. I had been using the internet for about a year or two, creating rudimentary HTML sites and subjecting the internet to flashing .gif backgrounds and automatically playing MIDI tunes. It was fun to learn and play online at this time, but I did not ever succeed at building anything lasting. Nothing I was doing as a kid seemed to impact how my site earned traffic....on the infernal HTML hit counter:
But that was not going to stop me from trying to learn. The internet is a sandbox that gives young technology lovers the opportunity to learn and grow faster than ever before. There is more than anyone could ever learn and absorb in one lifetime. How are we supposed to approach and leverage that as a community? It wasn't until I had finished college and relocated to Denver that I first heard the term "search engine optimization." When I did, cognitive lights flashed, and with some help, I finally understood what I had failed to grasp when I was younger. The search engine is in charge. Google, Yahoo, AskJeeves (RIP), search engines were the algorithmic door to all of the internet's information. If one can create websites that give search engines what they are looking for, those websites would be rewarded with relevant traffic.
In Denver, I worked as an SEO copywriter, creating content for websites of all shapes and sizes. I learned that great content can make or break a website. I built a private blog network and tested the effectiveness of various link building strategies. I've optimized hundreds of websites on all types of platforms and I've learned one thing: every website can be improved. Working with website designers and developers taught me the importance of incorporating SEO best practices in the early stages of website development. My time spent working in SEO agencies showed me the importance of clear and concise client communication. I am in search of all types of SEO experiences; if you are having trouble earning organic search engine rankings for your website, you have my attention.
Search engine ranking parameters are dynamic. Google's interpretation of websites changes over time and how websites react to those changes is an important consideration in their success. As the internet evolves, our understanding of what makes a great website evolves with it. How one integrates trends in internet evolution with the known best practices for search engine optimization is a meshing of statistics and creativity. Google's search engine data offers insights about how a website should be designed, structured, and populated with content to be successful. Does your website follow Google's guidelines for search engine optimization? Get a free SEO audit.
Google's Search Engine Optimization Starter Guide was the first of many canonical documents that contributed to my understanding of how search engines crawl and rank websites. The world of SEO is deeper than I thought. I am still excited about the volume of SEO information available. Following search engine changes, tracking website performance, implementing best practices, and developing ongoing SEO strategies are activities I enjoy. I love learning more about the inner-workings of Google's search engine, and it's potential to be a catalyst for global change. What is Google's goal? As a business, they want to profit. But in the science fiction age we're living in today, perhaps Google is focused on the higher calling of offering the power of information to everyone.
Why focus on Google? Great question. Google has collected more data than any private company that has ever existed. How they choose to use that data is a decision that affects us all. Whatever their goals, let us all hope for improved access to educational information that helps people create positive opportunities in their communities. " "Knowledge is power" may be a tired trope, but it is one of the most applicable ones out there when discussing the value that Google offers to users. I want to see how Google uses their power and whether or not it coincides with their longstanding company motto, "Don't be evil."